John Morgan, head of Morgan & Morgan, poses for a portrait in the law firm’s Orlando offices. He predicts a landslide in November when voters decide whether medical marijuana should be legalized.

WILL VRAGOVIC | Times

John Morgan, head of Morgan & Morgan, poses for a portrait in the law firm’s Orlando offices. He predicts a landslide in November when voters decide whether medical marijuana should be legalized.

 

Generation Jones, the youngest segment of baby boomers, is a very influential lot.

 

Born between 1954 and 1964, GenJonesers are taking the reins of government and becoming a powerful draw for advertisers.

 

In Florida, they are seen as a key demographic in the push to legalize medical marijuana when it’s put to voters in November.

 

 

“Jonesers have smoked far more pot than any generation before or after us, which has resulted in more toleration and acceptance of that drug — and comfort with its legalization,” said Jonathan Pontell, the social commentator credited with coining the term Generation Jones.

 

“Given what I’m assuming to be a large number of GenJones voters in Florida, combined with what I’m assuming to be a large number of Florida GenJones politicians and activists, this generation’s role may be pivotal,” he said.

 

So, we decided to put some questions about that to John Morgan, founder of the heavy- hitting trial lawyer firm Morgan & Morgan — “For the People” — and the man who funded and put a face on the effort that got medical marijuana on the ballot.

 

By the way, Morgan, born in 1956, is a GenJoneser himself.

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